Audience Expansion + Revenue Growth
Since 1956, Reyn Spooner has been synonymous with Hawaiian fashion. The island-inspired printed shirts have been worn by U.S. Presidents, cultural icons, and Hawaiians of all backgrounds. The company has inspired a generation of devotees—all while establishing itself as the gold standard for premium Aloha menswear.
THE CHALLENGE
While the company has worked hard over the years to build and maintain a loyal customer base, at times they have been challenged to reach a younger, more diverse audience—especially in the e-commerce arena. Although the fashion industry had seen a recent resurgence in Aloha fashion, the company struggled to capitalize on this opportunity.
Serving as an extension of the Reyn Spooner team, Buckland Co. helped the company concentrate its efforts on reaching a more targeted audience. This meant focusing efforts on revenue growth, including refining its e-commerce efforts and marketing goal setting.
SERVICES
Website Design + E-Comm Strategy
Project + Marketing Budget Management
Email Marketing Automation
Organic + Paid Social Strategy & Execution
E-commerce Sales Funnel optimization
THE RESULTS
"It is literally true that you can succeed best and quickest by helping others to succeed."
— Napolean Hill