How Ivory Ella Maximizes its eCommerce
Experience to help Save the World’s Elephants
To support Ivory Ella’s mission of saving the elephants world wide, we executed a complete website redesign, prioritizing the optimization of customer acquisition, conversion, and retention. By employing systematic testing of audience segments and creative formats, we significantly increased ad engagement and developed a funnel to re-engage lost and inactive customers.
What we did.
Systematic audience and creative format testing was used to drive revenue for the brand while also segmenting messaging.
Increased ad engagement rates across all channels.
Developed a funnel to help re-engage lost/inactive customers.