How Ben & Jerry’s Needed a Leader
and Extension To Their Marketing Team
Ben and Jerry’s is a business that came together in 1978 by two men who built a legendary business of homemade ice cream. As the company has grown tremendously over the years, the need for a great partnership has grown. To help fill a big internal role, we jumped in to become an “eye in the sky” and a leader between Ben and Jerry’s and other large agencies.
What we did.
Strategic oversight and management of Ben and Jerry’s internal marketing team and agency partners.
Served as an extension of the leadership team to help manage the transitions as the organization evolved.