How the iOS14 Updates May Be Impacting Your Digital Advertising

The digital advertising landscape has changed pretty dramatically over the past few months. Facebook, specifically, has made adjustments to their standard conversion window, from a 28-day click, to a 7-day click model. On top of that, there are some larger changes that are fast approaching and have already started to impact ad performance reporting and targeting. What is this change you ask? Apple is releasing an updated operating system for their mobile devices, iOS 14.